Princess Has Biggest Booking Day
January 17th 2009
Princess Cruises had the biggest booking day in its history on Jan. 12, with volume up 17 percent over the best previous day. “Travel agents have been working hard to deliver the value message in these challenging times, and there’s no more exciting outcome of their efforts than to have a record-breaking reservations day,” said Jan Swartz, Princess executive vice president of sales, marketing and customer service. “The volume of bookings we received on Monday is a testament to the strength of our brand, and also to the success of our many promotional efforts during wave period, most notably our ‘Balcony Bonanza’ program.” The “Balcony Bonanza” enables agents to provide a free upgrade to a balcony stateroom for the price of a standard ocean-view stateroom, representing a savings of up to $1,200 per cabin. It applies to most 2009 summer sailings to Alaska, Europe and the Caribbean.
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